PR Girl Rant! S2 Ep.8 - PR makes the world go round: PR & Events industry leader Michelle Huff Elliott talks losing and gaining business, Pivoting the conversation, PR Fees and more

On this episode I had the pleasure speaking with PR industry leader Michelle Huff Elliott to talk about losing and gaining business, pivoting the conversation, PR Fees and more. A Baltimore native who took Los Angeles by storm in 1999. With a Bachelor’s degree from Bennett College and a Master’s degree in Marketing from LaSalle University, Michelle began working with the big boys right from the start as the International Marketing Director for Virgin Records. Where she worked with such icons as: Janet Jackson, Lenny Kravitz, the Neptunes, Kelis and the Rolling Stones.  Soon after, she moved to New York City to become the In-Store Director of Events for Donna Karan After proving herself as a major force in her field, Michelle decided to go back to her roots and conquer the entertainment industry.  In 2002, Michelle decided to take the entrepreneurial path and start her very own company HUFF Events & PR, a full-service event planning and media relations boutique firm specializing in the entertainment, sports and fashion industries. She has managed events and strategic publicity campaigns for such clients as: Usher’s the Neptunes Alicia Keys’, U.S. American Bowl Half-Time performance, AIDS Institute’s New York City World AIDS Day Fundraising Gala and much more.  In 2015, Michelle merged her company with Simone Smalls PR to launch Strategic Heights Media.  Their clients include: USA Track & Field, American Black Film Festival, singer Guordan Banks, Love Jones the Musical, WE tv, TV One, BET Networks, Ramsey Personalities and more.