April 29, 2020

PR Girl Rant! S2 Ep.7- In sickness and in health: Power couple Justin & Tye Perry talk business, working together & maintaining a solid client roster in the mist of a pandemic

PR Girl Rant! S2 Ep.7- In sickness and in health: Power couple Justin & Tye Perry talk business, working together & maintaining a solid client roster in the mist of a pandemic

On this episode had the pleasure of interviewing Justin & Tye Perry husband and wife business partners co founders of the consulting firm Llubtish Media Group LLC, you may also recognize them as Driven by LMG a boutique creative consulting firm that offers Talent Management, Branding, Events production, Marketing and Design services to start up’s, small businesses, and non profit organizations.

Justin Perry is a Creative Director with over 25 years experience in art, fashion design, branding and marketing. Born and raised in Philadelphia, PA he started drawing at the age of two and took on his first paid design job at the age of 11 when he was hired by a local salon to design their business card and flyers. At the age of 13 he was commissioned to illustrate a children's book for a Philadelphia author.

Justin attended the prestigious Creative and Performing Arts High School, alumni include Broadway star Leslie Odom Jr., legendary R&B group Boyz II Men, and famed DJ Questlove. There he founded the fashion brand Jus Di John in 1998. Justin received his BFA from Miami International Fine Arts and Design with a concentration in fashion design in 2002. After college Justin showcased the line at the Magic trade show, soon after Jus Di John flourished for over a decade in multiple top retailers internationally and around the domestic United States.

In 2008 Justin moved to New York City to further pursue his love of art and design. He freelanced for several design houses. While showcasing his art skills and networking in NYC he began to get commissioned to design branding and marketing materials for several companies. In 2011 Justin co founded the consulting firm Llubtish Media Group LLC. As the Creative Director of LMG Justin serves as the lead consultant on all projects, focusing on brand identity, design, marketing concepts, product design and campaign activations.

Tye Perry, is a brand strategist, event producer and talent manager with over 13 years experience spearheading media campaigns, executing intimate to large-scale events and managing relationships and contracts for creative brands, non-profits, small businesses, global companies and television personalities.

After receiving a Bachelor's Degree in Journalism from Temple University she moved to New York to work at Hearst Publications. While living in New York she freelanced for public relations and event production companies executing media campaigns and producing events for The National Urban League, Essence Magazine, The Schomburg Center for Research in Black Culture, The National Black Association of MBA; working with President Barack Obama, Stevie Wonder, Chimamanda Ngozi Adichie, Zadie Smith, Timberland, Cornel West to name a few.

Leveraging her rolodex and skill set acquired during her freelance tenure, she partnered with her then fiancé Justin Perry, combining their professional expertise to launch Llubtish Media Group (LMG), a creative consulting firm specializing in branding, media relations, event planning and product design. In 2013 she led the firm in securing a multi-year branding and public relations contract with the non-profit,  ARTs East New York. Under the contract she managed a partnership with the New York City Economic Development Corporation, negotiated a citywide digital and print advertising campaign, produced an annual awards gala, attained a mayoral citation from New York City Mayor Bill De Blasio and a national write up in New York Magazine.

In 2014 the firm expanded services to talent management signing television personality Marlo Hampton of BRAVO’s The Real Housewives of Atlanta. She got to work immediately by monetizing Hampton’s social media platforms and securing branded partnerships. She then produced Hampton’s multi city fashion seminar event The Art of Style.